Modiv a Media Darling This Week

Between a front page story in the Personal Journal section of the Wall Street Journal on Wednesday and a feature story on Scan It! (our Shopper product's stage name at Stop & Shop) on CBS 2 in New York this morning, we're feeling a little famous as we head into the weekend. While it's too bad that the reason the press has gotten excited is the cash crunch many consumers are experiencing, we'll take what we can get.

Line Extensions a Natural Fit for Economic Times... and Modiv Shopper

The focus at this year's Consumer Analysts Group meeting from the big brands is that this year will be an opportunity for brands to focus on brand extensions versus pure new product introductions. This makes sense for the brands, of course, since it's a lot easier to convince someone to try a new flavor or variety than something completely new, especially when shoppers are more cognizant of their total spending. Of course, line extensions are also a perfect match for the targeted media delivery that Modiv Shopper offers to brands. Who is a better recipient for a brand extension message or offer than the people who have bought your original product in the past... or are buying it on their current shopping trip?

Modiv Shopper Welcomes You to New Jersey

Modiv Shopper made its debut in the Garden State this weekend, bringing our Shopper presence to eight states (CT, DE, MA, MD, NY, RI, & VA have already been enjoying the benefits of scan-and-bag convenience and exclusive targeted savings since last year). We're looking forward to a new batch of users and fans making Shopper part of their grocery gathering routines, not to mention that it's nice to have Shopper-enabled stores in the backyard of many advertisers and brands. To stay on top of our expanding footprint of stores, keep checking the Modiv Shopper Location Map.

Modiv Shopper a Cure for Coupon-Shyness?

A recent study by ICOM Information & Communications found that 22% of consumers were self-conscious about using coupons in retail locations - although the economic downturn has helped some get over their fears. Luckily for Modiv Shopper users, they can automatically redeem their targeted savings without anyone being the wiser.

Everyone's Searching for Coupons

A recent glimpse at Google Trends showed that five of the top 10 fastest rising searches at Google were related to coupons, including No. 2 "grocery coupons". While this obviously shows that the economic crisis is hitting many people's wallets, it also clearly points to the massive opportunity for digital offers delivered via solutions such as Modiv Shopper. So to all you Googlers looking for coupons, why not swing by one of our convenient locations?