Looking Past PRISM

This past week saw the demise of the PRISM initiative, where many players in the in-store media world attempted to define common metrics around in-store marketing. While Wal-Mart heading for the exits quickly spelled the end for the Nielsen-led initiative, this doesn't mean that in-store marketing is in a bad place. Instead, it's more like the Tower of Babel being toppled before it was even finished; once again individual media touchpoints and networks must prove their worth independently.

It is a shame that the CPG brands, marketers and retailers aren't all sitting at the same table on this issue anymore, and this will make things more confusing for media buyers, but it is also an opportunity for the in-store vehicles that can provide measurable results today (such as ours) with a window to shine.

Shopper Marketing Getting Its Due

Great piece today in the AdWeek family of magazines on shopper marketing. We're always happy to see the mainstream advertising press catching onto what we've known for years - putting your ad dollars where your customers are actually buying stuff is a good idea. While the article heavily focused on the digital signage corner of our business, there's nothing like a collection of agencies and analyst stats touting beauties such as Booz & Co. finding that 95% of CPGs will continue or increase their spending in this space to warm you up after getting another foot of snow.

Lucky For Us, We Don't Care If You Push OR Pull

A widely linked-to piece in Advertising Age today expounds on the failure of much in-store marketing media to reach those customers who (at the check-out lane) pull their cart behind them to load it onto the check-out area rather than push it in front of them. It turns out those customers make up 74% of shopping population. Of course, all of our media impressions happen well before you even get to the check-out area when, contrary to most other mediums, customers are actually in front of the products we are promoting. Plus with Modiv Shopper, you don't need to take those items out of your cart at all, so feel free to approach the self-checkout register in whatever order you prefer.

50 More Shopper Stores

While this wouldn't be news if you'd looked at our location map recently, we announced today that we have rolled out an additional 50 stores worth of Modiv Shopper at Giant and Stop & Shop. The key point here is that Stop & Shop has seen such a good ROI during the year-plus since we first came to market that they have made another large capital commitment to the solution. For the full release, click here.

Come See Us at NRF

The big show in NYC is right around the corner and Modiv Media will be there in force, with a presence in both the Motorola and Fujitsu booths, showing off our Shopper and DeliVision solutions respectively. If you have been following us from afar and haven't had a chance to experience our products in person, we urge you to stop by for a quick demo since there's nothing like a hands-on session to truly understand what we're up to.