Digital Coupons Have Stronger Appeal Than Print?

Well, according to the Wise Marketer and NeuroFocus, online coupons score higher on many measures of consumer appeal than their print counterparts:

For the attention, emotional engagement, and memory retention metrics, printed coupons achieved (on a scale of 0 - 10) 5.5, 5.6, and 7.4 respectively. Online coupons, however, achieved 7.1, 6.9, and 7.6 respectively.

For purchase intent, awareness, and novelty, printed coupons scored 7.2, 6.3, and 7.1 respectively, while online coupons scored 7.9, 7.6, and 8.0 respectively.

Assuming that digital offer delivery such as Modiv Shopper would fall into the "online" side of this debate, this is one more reason why our redemption rates are outpacing traditional FSIs.