Nothing Like Good Coupon Stats to Brighten Our Mood

While the folks in the auto industry may not be having a great morning, there's another batch of promising statistics for our little corner of the universe. This time, it's Packaged Facts handing out nuggets such as:

• 87% of consumers say they prefer to shop at retailers who offer coupons
  
• 89% of consumers say they are more likely to use coupons in a recession
  
• higher income families are actually more likely to use coupons than lower income families

Nothing shocking, but always nice to hear these ROI-supporting figures from multiple industry sources.