We've Apparently Skipped "1.0"

Jason Cremins, CEO – Remote Media Limited / Head of POPAIdigital UK, recently published an article on how Digital Media in Retail is poised to evolve from passive flat-screen displays above the aisle ("1.0") to a more interactive and personalized medium ("2.0").

Engagement will be at the Point of Decision, in amongst product, targeting consumers with content and offers specific to products and brands.

In addition to smaller screens located at eye level amongst products, we will see shoppers interacting with media through a variety of technology including Touchscreens, Mobile Phones, Barcode Scanners and the latest RFID technology. With interaction, the shopper is provided media content specific to their needs at the point at which they are making the decision to purchase.

With that premise, Modiv Media's solutions have been "2.0" for quite some time.