Kiosk Keys to Success

Nice piece today from RSR's Nikki Baird talking about some dos and don'ts of retail kiosk implementation. I'm pretty sure she's even talking about us in one of her examples...

Digital Coupons Have Stronger Appeal Than Print?

Well, according to the Wise Marketer and NeuroFocus, online coupons score higher on many measures of consumer appeal than their print counterparts:

For the attention, emotional engagement, and memory retention metrics, printed coupons achieved (on a scale of 0 - 10) 5.5, 5.6, and 7.4 respectively. Online coupons, however, achieved 7.1, 6.9, and 7.6 respectively.

For purchase intent, awareness, and novelty, printed coupons scored 7.2, 6.3, and 7.1 respectively, while online coupons scored 7.9, 7.6, and 8.0 respectively.

Assuming that digital offer delivery such as Modiv Shopper would fall into the "online" side of this debate, this is one more reason why our redemption rates are outpacing traditional FSIs.

Debating Our Merits

Lively conversation going on over at RetailWire about Modiv Shopper and its effect on the consumer experience, retailer sales and brand promotion effectiveness.

Virginia is for Shopper Lovers

A very nice piece on the introduction of Modiv Shopper at a Giant store in Fredricksburg, Virginia. Our favorite part:

Viki Williams of Spotsylvania said she liked that feature because she discovers discounts on things she might not otherwise have thought to buy. Last Friday, for example, a 50-cent discount on Wishbone Creamy Italian dressing convinced her to pick up a bottle to go along with the spaghetti she was planning to make for dinner that night.

Modiv Shopper Featured on CBS Early Show

In-Store Marketing: A Weapon for Both Sides in the Private Label Battle

It's no secret that private label or "store-brand" products are taking a larger piece of the pie. The latest statistics - 97% of households buy something private label and 24% of all food and beverages served in the home are house brands - just reinforce the fact that the combination of increased quality in private-label goods and a down economy are forming a perfect storm for the "home-team" in grocery.

However, in-store marketing channels such as Modiv Shopper and Modiv DeliVision represent an opportunity for both sides to sway the very purchase decisions where private-label comes into play - when the customer is picking the item up off the shelf or selecting it on a kiosk... and that item is positioned directly adjacent to its arch-enemy.

It will be interesting to see which side ultimately utilizes these advertising channels to the better effect - private labels trying to woo name-brand buyers with cheaper prices or the CPGs trying to hold their ground with promises of higher quality or discounts to brand loyalists. There is clearly an opportunity for both sides to play - and thrive - with the tactics available to them, such as a private-label message shown after the name-brand competitor is scanned, or a CPG promoting a sister-product nearby.

Replay of ISMI Summit Presentation

If you didn't make it out to Hamburger University this month for the In-Store Marketing Institute Summit, you can still see and hear what Bob Anderson from Stop & Shop and our CEO Paul Schaut had to say about "In-Store Marketing in Real Life" (ISMI membership required).